Also published by Search Engine Watch on September 2 2010

he big question for small business owners five years ago was, “Should I useĀ Google instead of yellow pages to attract new customers?” NowGoogle is commonly used by SMBs and that question gave way to a new one: “Do I need to be using social media?

Social media is a much more complex issue than the Google versus yellow pages debate. With dozens of options, most small businesses can’t decide where to invest their limited time. Many become overwhelmed and end up doing nothing. So, what to do?

Do You Need to Use Social Media? Read the rest of this entry »