Did Mailbox’s brilliant launch strategy backfire on them?

ImageUntil yesterday I thought that Mailbox nailed their launch. They seem to have done everything right: created hype, designed a great-looking app, came up with an intriguing video, built a robust waiting list, and got tons of press.

The icing on the cake was their brilliant plot to shoot up to the top of the  iTunes most-downloaded app list (currently number 4 overall): they sent everyone on their waiting list an email which asked the recipients to download the app in order to check their position on the waiting list. Continue reading “Did Mailbox’s brilliant launch strategy backfire on them?”

Did Mailbox’s brilliant launch strategy backfire on them?