Archives for posts with tag: Large Enterprise

ImageAn email from a friend who works at Microsoft sent me back in time and got me started on #shityousayinenterprise last week.  Ray Wang asked me to convert it to a blog post, which sounded like a fun project. For each sentence you hear in the enterprise, I added a short explanation for the startup gang…

What do you mean you can’t build this feature? I am going to escalate it to your manager

Escalation is one of the most commonly used threats in the enterprise. A customer complains? Let’s escalate to the head of engineering. You can’t accept a task someone from Marketing asked you to finish? He will escalate it to your manager. Someone made a nasty comment? Let’s escalate to HR.   Read the rest of this entry »


Last week I attempted to further segment the SMB market. It turned out to be my most popular post, so I guess the topic is of some interest to the public… A clever comment made by my friend Philip Lay reminded me of one type of SMB company I forgot: the subsidiary—a company for which a majority of the voting stock is owned by another company.

For many businesses, selling to subsidiaries of large enterprises is the ultimate prize, the golden trophy. See how proud Microsoft is, as one example… There are several reasons for this desire: Read the rest of this entry »


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