Never trust your users (during market research)

The first time I viewed a professional focus group I was impressed. We sat behind a mirror wall, were served great food and wine and watched business owners answer questions asked by a professional moderator. For a long while, I was in love with the concept: pay some money and get a glance into the future, read your potential users minds and build the perfect product that they will use for ever. If only it was so simple…

Later in life I understood that the most important thing to remember about any user feedback is that people don’t tell you what they think, they tell you what they think they thinkContinue reading “Never trust your users (during market research)”

Never trust your users (during market research)